Tuesday, 3 December 2013

easyJet launches dedicated Chinese homepage

Breaking Travel News reports today that Easyjet.com, even though not operating any routes to China, is launching a dedicated Chinese language homepage for customers.

See: EasyJet launches dedicated Chinese homepage | News | Breaking Travel News

I find this very interesting as I have fought long and hard with many folk in the travel/tourism business about the need to promote their products in other languages.

We no longer live in an English language dominated world and the sooner businesses get wise to this the better for the bottom line.

Well done Easyjet.com!